Effective Date: May 22, 2026
Last Updated: May 22, 2026
1.1 Who We Are LY Digital Agency (“we,” “our,” or “us”) operates the website lydigitalroofingpros.com.
We are a digital marketing agency that helps roofing companies across the United States grow their businesses through
Google Ads, Meta Ads, custom websites, CRM systems, and marketing automations.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit a lead inquiry.
1.2 Information We Collect
We collect the following categories of personal information:
•Contact Information: Name, email address, phone number, and business name submitted through our lead forms or contact forms.
•Business Information: Company name, service area, current marketing situation, and budget range provided voluntarily.
•Communications: Messages, notes, or other content you send us via forms, email, SMS, or WhatsApp.
•Scheduling Data: Appointment details collected when you book a call through our Calendly integration.
•Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
•Cookies & Tracking Data: Data collected through cookies, Meta Pixel, Google Analytics, and similar tracking technologies (see Section 1.5).
•Device Identifiers: Device type, unique device IDs, and mobile network information.
1.3 How We Use Your Information
We use the information we collect for the following purposes:
•To respond to your inquiries and provide requested information about our services.
•To schedule strategy calls or consultations through Calendly.
•To send follow-up communications via email, SMS, phone, or WhatsApp.
•To deliver marketing communications and promotional content (with your consent).
•To send transactional emails via Brevo, including confirmations, updates, and appointment reminders.
•To analyze website usage and improve our content, performance, and user experience.
•To measure the effectiveness of our advertising campaigns on Google and Meta platforms.
•To comply with applicable laws, regulations, and legal obligations.
•To detect, prevent, and address fraud, security breaches, or technical issues.
•To retarget website visitors with relevant advertisements on Google and Meta platforms.
1.4 Legal Basis for Processing
We process your personal information under the following legal bases:
•Consent: Where you have given explicit consent, such as submitting a form or opting into communications.
•Legitimate Interests: To improve our services, conduct marketing, and operate our business effectively.
•Contractual Necessity: To fulfill our obligations when we enter into a service agreement with you.
•Legal Compliance: To comply with applicable laws and regulations.
1.5 Cookies & Tracking Technologies
We use cookies, pixel tags, and similar tracking technologies on lydigitalroofingpros.com. Specifically:
•Google Analytics: Tracks website traffic, user behavior, session duration, and conversion events. Data is processed by Google LLC.
•Meta Pixel (Facebook Pixel): Tracks website visits and form submissions to optimize Meta advertising campaigns and enable retargeting.
•Calendly: Uses cookies to manage scheduling functionality when you book a call.
•Brevo (formerly Sendinblue): Uses tracking pixels in emails to measure open rates and engagement.
•Session & Functional Cookies: Enable core website functionality such as page navigation and form retention.
•Preference Cookies: Remember your settings and preferences across visits.
You may control or disable cookies through your browser settings. However, disabling certain cookies may limit functionality.
See our Cookie Consent section below for more details.
1.6 Third-Party Service Providers
We share data with the following third-party service providers who assist us in operating our website and services.
Each provider has their own privacy policy and data processing terms:
•Google LLC (Google Analytics, Google Ads) — analytics and advertising.
•Meta Platforms, Inc. (Meta Pixel, Meta Ads) — advertising and retargeting.
•Calendly, LLC — appointment scheduling.
•Brevo SAS (formerly Sendinblue) — email marketing and automation.
•Hosting and infrastructure providers for website operation.
•Payment processors if applicable to service agreements.
We do not sell your personal information to third parties.
We do not share your data with unaffiliated third parties for their own marketing purposes without your consent.
1.7 Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy,
or as required by law. Lead contact information is typically retained for up to 36 months.
You may request deletion of your data at any time (see Section 1.9).
1.8 Data Security
We implement commercially reasonable administrative, technical,
and physical safeguards to protect your personal information from unauthorized access,
disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is 100% secure,
and we cannot guarantee absolute security.
1.9 Your Privacy Rights
Depending on your state of residence, you may have the following rights:
•Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected.
•Right to Delete: Request deletion of your personal information, subject to certain exceptions.
•Right to Correct: Request correction of inaccurate personal information.
•Right to Opt-Out: Opt out of the sale or sharing of personal information (we do not sell data).
•Right to Non-Discrimination: Exercise your rights without discrimination.
•California Residents (CCPA/CPRA): You have additional rights under California law, including the right to opt out of targeted advertising.
•Opt-Out of Marketing: Unsubscribe from email communications at any time using the unsubscribe link in our emails,
or reply STOP to opt out of SMS.
To exercise any of these rights, contact us at: legal@lydigitalroofingpros.com
1.10 Children’s Privacy
lydigitalroofingpros.com is not directed to individuals under the age of 16. We do not knowingly collect personal information from children.
If you believe we have inadvertently collected data from a minor, contact us immediately and we will delete it promptly.
1.11 Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
We will notify you of material changes by updating the effective date at the top of this page.
Continued use of our website following any changes constitutes your acceptance of the updated Policy.
1.12 Contact Us
For privacy-related questions or to exercise your rights, contact us at:
•Email: Sales@lydigitalroofingpros.com
•Phone: +972 55-891-2437
International Digital Marketing Agency
Serving US Roofing Companies
